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Opticians e-commerce website
Eye Emporium
Date: 2018 Agency: Rocktime Role: UI Designer
Eye Emporium approached Rocktime to position themselves in the competitive London fashion, eyewear, and opticians market.
Brief
Create a modern, conversion-focused website to replace their outdated WordPress solution. The goal was to enable easy product discovery for users and support their dreams of selling and promoting new services.
Create a modern, conversion-focused website to replace their outdated WordPress solution. The goal was to enable easy product discovery for users and support their dreams of selling and promoting new services.
Discovery
Through research, we discovered that users followed a specific order of filters: men, women, frame shape, price, colour, and brand. This insight drove the design of user-focused, navigation and filtering systems.
Through research, we discovered that users followed a specific order of filters: men, women, frame shape, price, colour, and brand. This insight drove the design of user-focused, navigation and filtering systems.
Challenges
Collaboration with the Developer team was crucial in overcoming challenges during the checkout process, including the prescription journey.
Solution
The outcome was an e-commerce solution with accessibility as a core focus for the visually impaired. Leveraging high contrast, black and white UI components, along with a combination of sans serif and serif fonts, we achieved a professional look and feel. The assumption was that it would appeal to Eye Emporium's target market of 25-40-year-olds.
